Pubco raises the bar with launch of INNtelligent recruitment campaign

Leading northern pub operator The Inn Collection Group is raising the bar in hospitality with a new recruitment campaign that centres on flexible working for staff.

The pub operator is rolling out its INNtelligent recruitment campaign across the group’s 13 pubs with rooms in Northumberland, County Durham, Yorkshire and the Lake District.

Flexible working hours and a raft of employee benefits, including free online training, bonuses plus family and friends’ discount, are key features of the award-winning pub group’s campaign.

Managing director Sean Donkin said: “Our INNtelligent campaign is all about building a happy, skilled team across our inns. We want to dispel the old school mentality that jobs in hospitality equate to long, unsociable hours, working every weekend and low rates of pay.

“The Inn Collection Group is a vibrant, company experiencing exceptional growth. We offer wide-ranging and flexible career opportunities, rather than taking a one-size fits all approach.

“INNtelligent recognises people are individuals with differing needs and requirements when it comes to work.

“We have people who prefer to work at weekends or evenings because they’re students, or they simply enjoy the buzz and atmosphere, while working parents often opt for day- time shifts.

“We are offering people more flexibility with full and part time positions in roles ranging from chefs and kitchen opportunities through to housekeeping, maintenance and front of house. It’s all about working with people to find solutions that are a fit for everyone.”

The Inn Collection Group is the current holder of The Publican Awards’ coveted Best Pub Employer of up to 500 employees, a title it has held for two consecutive years.

The group has invested over £100k in free, online training for its workforce including a bespoke training app that takes staff on a learning journey, from initial induction to core modules such as food hygiene and customer service, up to management level.

In Cumbria alone, the group is offering over 200 full and part-time positions across its growing portfolio of inns, which includes the newly opened The Coniston Inn at Coniston, The Ambleside Inn in Ambleside, The Pheasant at Bassenthwaite and The Swan at Grasmere.

Chris Moor is an operations manager with The Inn Collection Group. He said: “People are seeing and hearing that we’re a great company to work for. We offer employment all year round, have excellent training in place and promote opportunities for people to rise through the ranks. We look after staff with benefits that go beyond above average salaries, with benefits that include bonuses and company discounts.”

The Inn Collection Group are launching their INNtelligent recruitment campaign in Cumbria with events at The Swan, Keswick Road, Grasmere, LA22 9RF on Wednesday 2 September from 12pm until 9pm and The Coniston Inn, Hawkshead Road, Coniston, LA21 8AJ on Thursday 3 September from 10am until 4pm. Click HERE to find out more.