Scholarly success sees Charlotte top of her HOSPA class

The Inn Collection Group is celebrating the success of a member of its revenue management team this March, after they graduated as the top learner on a course provided by HOSPA, The Hospitality Professionals Association.

Charlotte Adamson is part of the team responsible for driving profitability at the Newcastle-based pub with rooms operator and for the last six months, has been studying for a Professional Certificate in Operational Revenue Management.

The first revenue manager to be promoted internally within the group, Charlotte joined the company as member of the front of house pub team at The Commissioners Quay Inn at Blyth after graduating from university in 2019.

Moving to the central support hub with a transfer to the central reservations team after nine months, she then moved across as a revenue assistant before being promoted to the managerial role last autumn.

Provided by HOSPA (The Hospitality Professionals Association), the course is designed to enable students to learn about an array of techniques and with the support of tutors, assess how best these can be applied within their organisations.

Topics covered by the course included pricing, forecasting and marketing, resulting in Charlotte looking outside of the remit of her day-to-day role at ICG.

Scoring highly on her final two bits and averaging 88/100 across all assignments, the qualification has given Charlotte a fresh insight into her role and its relevance across The Inn Collection Group.

She said: “I’m really happy with the course. It’s given me a broader understanding of revenue management as a discipline, and I think it has given me a good understanding of some of the science behind it.

“My training in the revenue team before enrolling on the HOSPA course came from within The Inn Collection Group so to have that specific knowledge now supplemented by some wider theory of the discipline is really insightful in understanding how this works across different departments.”

An exciting, dynamic, and evolving discipline within the hospitality sector, revenue management focuses on developing profitable revenue streams.

The Inn Collection Group has a team of four talented revenue managers who look to drive incremental revenues from high room occupancy rates.

Having experienced many different aspects of the business, Charlotte believes that this understanding leaves her well placed to achieve success.

“To have a good foundation in revenue management you have to understand multiple aspects of the business and having worked in multiple roles at The Inn Collection Group, I’ve had that, having seen it from the perspectives of those varying teams.

“Having that existing knowledge of the business as a whole and how it operates has definitely helped moving into the back-office side of things.”

Head of revenue Lisa O’Neil added “We are very proud of Charlotte and of her achievement in gaining a distinction in this HOSPA award which is testament to her hard work and professionalism.

“Charlotte is busy applying her learning to her role and is achieving optimal results for the Inn Collection Group.”